Approved by: President
History: Issued            -- March 9, 2007
Revised           -- May 17, 2016
Last Reviewed -- July 24, 2019
Related Policies:
Additional References:
Responsible Official: Vice President for University Communications tel. (202) 319-5600


I. Introduction


The purpose of this policy is to ensure that The Catholic University of America's publications that reach the external community (and publications produced for internal purposes that require a high level of quality) are produced in a cost-effective and professional manner, and consistently promote the University brand and meet University marketing objectives.

II. Definitions


A. Client: Any person from the University community who comes to the Office of Creative Services with publications needs.

B. Manuscript: A completed text document with all relevant components (e.g. titles, subheads,
text, captions, suggested photo placement) submitted to the Office of Creative Services before a project will be initiated.

C. Publications: Printed materials such as viewbooks, annual reports, brochures, booklets, fliers,
postcards, posters, invitations, etc., and advertising, promotional items, limited Web media (e.g. buttons, mastheads, e-postcards).

III. General Policies


University print materials going to an external audience must be produced and/or managed (directed) by the Office of Creative Services (in the Division of University Communications). In the event that a publication has been created in violation of University policy, the publication must be reviewed by the Office of Creative Services prior to final production. The same applies to high-end publications targeted at an internal audience.

Design services are provided at no cost to the client if the client follows procedures for submitting a project request form and a complete manuscript six weeks or more before it is needed.

If a client cannot meet the six-week timeline and needs a publication to be designed and produced in less than six weeks, the Office of Creative Services, at its discretion, will select an outside design firm or freelance designer to complete the project. The production of the project will remain under the direction of the Office of Creative Services. In such cases, the client will be responsible for paying for all design and related services.

The cost of printing, mailing, and any other products or services (other than layout and design) are always the client's responsibility.